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Cameronbridge Distillery Haig Club Lowland Region Scotland Whisky from 0 to 50 euros

Haig Club

Review of the single grain sponsored by David Beckham.

Origin: Lowland (Scotland)
Type: Single Grain Scotch Whisky
Gradation: 40%ABV
Ageing casks: Ex bourbon first fill and refill
Chillfiltered: Yes
Added coloring: Yes
Owner: Diageo
Average price: € 44.00
Official website: Highclub.com
Vote: 74/100

It took all the appeal and elegance of David Beckham to put the spotlight back on Cameronbridge, the only grain whisky distillery in Diageo’s immense portfolio that was once a real force in the Scotch whisky scene.
Born in 2014, the single grain Haig Club is the result of a partnership between Diageo, Simon Fuller and David Beckham, who seems to have put more than just his name (and face) into the whisky, with the intention of creating a distillate with the necessary appeal to get it into the clubhouses and make it as cool (and popular) as vodka.
A distillery named Haig was set up around 1720 by Kane McKenzie Haig, soon becoming what is historically considered Scotland’s first large commercial distillery. Due to various family vicissitudes, the distillery was abandoned and fell into disrepair, only to be resurrected in 1824 and soon to become the modern Cameronbridge.

In addition to the original bottle I’m talking about today, with a design not coincidentally reminiscent of a perfume, there is a Haig Clubhouse, which has in fact taken its place, plus some special versions from the past.

Tasting notes

The nose is delicate and herbaceous, with aromas of cut grass and lemongrass with hints of vanilla, coconut, pineapple and almond. Persistent mineral and slightly metallic background note. Reminiscent of Red Label, but in a good way.
Slightly spicy at the start, it slips slenderly into the mouth retracing the sensations on the nose, with a greater accent on sweet and fruity tones: peach, pineapple, vanilla, lemon, almond. Bitterish vein along the length.
Short, dry finish of almonds, grass, lemon, vanilla.

Like all commercial products, whisky takes into account its target market. This is a bottle aimed at a very specific audience, and that’s not whisky enthusiasts. In that sense, it hits the mark: it has an appealing design, a great frontman, a taste that is innocuous but spicy enough to stand out in cocktails or in a glass full of ice. For those like me, it’s little more than a curiosity, where even the tons of coolness couldn’t (quite) cover up the Cameronbridge quality.

Reviews of Cameronbridge whisky in the blog:
Wilson & Morgan Cameronbridge 33yo

Other perspectives:
Great Drams

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